A peek into what the world was searching for on Google in 2021 2021, a year that revolves around the pandemic, is finally coming to an end. As people stay quarantining at home, the internet becomes even more inseparable to them. In the first few months of 2021, search terms

Google is Expanding Areas in its Search Results Google is introducing a new “Deals” feed in the Shopping tab to support retailers running promotions, sales, and price drops. It’s no coincidence that Google has rolled this out ahead of the peak of the holiday shopping season. All products with

Continuous Scrolling is Coming to Google Search Results Google announced yesterday that it is rolling out what they are calling continuous scrolling on the mobile search results. Google is making it easier to scroll through search results by automatically loading newer results as users get to the end of the

Google is Dropping Expanded Text Ads for Responsive Search Ads Google announced that as of June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard Search campaigns. With 15% of search queries per day being new, automation is

Privacy Updates: Google Considers Updating FLoC Approach to Be More Topic Focused For those of you who have been following all of the Privacy Sandbox updates and the tragedy of the “Death of The Third-Party Cookie,” it appears that there could be new information about Google’s FLoC Targeting. Because

Microsoft Advertising adds video to ad extensions Video Extensions allow advertisers to test new types of visual ads directly in search results. Video Extensions are an interactive way to demonstrate products, services, and brand messages. They can showcase special deals, emotions, ambiance, culture, and action. Combined with other extensions, Video

Google Is Extending Third-Party Cookies and Pausing FLoC For those of you who have been following the death of third-party cookies on Chrome, you have little to fear (for now). Google just announced that it is extending the ability for advertisers to utilize third-party cookies until late 2023. For those

It has been two years since the previous Google Marketing Livestream, and with COVID hindering so many businesses over the past year, this stream was all about how Google has been hard at work giving businesses the "power to pivot" and by helping through partner interactions. New products, trends, and

Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big tech company’s annual developer conference, where they announce new hardware, software, and updates to their existing services and apps.

Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS. As shown in the table above, target CPA and target ROAS will continue to exist – but just under a new