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A blog by Palisades MediaGroup

Social Updates: March 2021 - Facebooks Expands Offerings For Kids & Twitter Broadens Their Security Features
Social

Social Updates: March 2021 - Facebooks Expands Offerings For Kids & Twitter Broadens Their Security Features

Facebook/InstagramAs reported by BuzzFeed, FB is now working on "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time"

  • Ernie Velasquez
Ernie Velasquez 1 Apr 2021 • 3 min read
Search Updates: March 2021
Industry News

Search Updates: March 2021

Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was

  • Cindy Tan
Cindy Tan 30 Mar 2021 • 3 min read
Diversity & Inclusion Newsletter: Women's History Month
Diversity & Inclusion Task Force

Diversity & Inclusion Newsletter: Women's History Month

This D&I Newsletter is dedicated to Women’s History Month to celebrate the economic, political, and social contributions of women.

  • Diversity & Inclusion Task Force
Diversity & Inclusion Task Force 26 Mar 2021 • 11 min read
2021: A BlizzCon Odyssey
Industry News

2021: A BlizzCon Odyssey

The annual gaming convention appropriately ebbed BlizzConline for 2021, took place on February 19th and 20th, and has allowed the Blizzard Team to have a platform to address all the innovative, upcoming additions to both new and existing games.

  • Jake Landy
Jake Landy 25 Mar 2021 • 7 min read
Google Privacy Sandbox Update
Industry News

Google Privacy Sandbox Update

BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs

  • Cindy Tan
Cindy Tan 26 Feb 2021 • 2 min read
Diversity & Inclusion Highlight Series: Black History Month
Diversity & Inclusion Task Force

Diversity & Inclusion Highlight Series: Black History Month

The D&I's Community Outreach Highlight Series was created to spotlight non-profit organizations and local minority owned businesses and ways to support. This issue features African-American owned and operated

  • Diversity & Inclusion Task Force
Diversity & Inclusion Task Force 25 Feb 2021 • 4 min read
Diversity & Inclusion Newsletter: Black History Month
Diversity & Inclusion Task Force

Diversity & Inclusion Newsletter: Black History Month

This D&I Newsletter Special Report is dedicated to Black History Month. The D&I Taskforce hopes to uplift Black voices, celebrate Black achievements, and highlight moments of

  • Diversity & Inclusion Task Force
Diversity & Inclusion Task Force 25 Feb 2021 • 9 min read
Search Updates: February 2021
Search

Search Updates: February 2021

YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific

  • Paul Komutanon
Paul Komutanon 22 Feb 2021 • 5 min read
Social Updates: Jan/Feb 2021 - Facebooks Takes on All 
Competitors as Clubhouse is 
Questioned
Social

Social Updates: Jan/Feb 2021 - Facebooks Takes on All Competitors as Clubhouse is Questioned

Facebook Facebook announced that it will begin testing advanced advertiser topic exclusion controls which will enable advertisers to stop their ads from appearing next to certain topics in the News

  • Ernie Velasquez
Ernie Velasquez 15 Feb 2021 • 3 min read
The Radio Connection
Modern Mass Media Squad

The Radio Connection

Despite all the audio choices available, my last road trip was spent listening to local radio station faves in Los Angeles, Santa Barbara, and San Luis Obispo counties. How does

  • Mary Stanley
Mary Stanley 3 Feb 2021 • 5 min read
Social Updates: December 2020
Social

Social Updates: December 2020

Facebooks Oversight Board & VP of Civil Rights Make Progress and Clubhouse Drives Big Numbers Facebook/Instagram After the attempted takeover of the Capitol Building in Washington DC earlier this

  • Ernie Velasquez
Ernie Velasquez 2 Feb 2021 • 3 min read
Search Updates: January 2021
Search

Search Updates: January 2021

Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment,

  • Cindy Tan
Cindy Tan 2 Feb 2021 • 4 min read
Diversity & Inclusion Highlight Series: Beauty 2 The Streetz
Diversity & Inclusion Task Force

Diversity & Inclusion Highlight Series: Beauty 2 The Streetz

“Beauty 2 the Streetz serves the homeless by providing necessities alongside the things that make us inherently human.”Background & MissionBeauty 2 The Streetz is a 501c3 nonprofit organization founded

  • Diversity & Inclusion Task Force
Diversity & Inclusion Task Force 14 Jan 2021 • 1 min read
Diversity & Inclusion Newsletter: Inaugural Issue!
Diversity & Inclusion Task Force

Diversity & Inclusion Newsletter: Inaugural Issue!

The Diversity & Inclusion Task Force is proud to introduce our very first issue. With each article, we will cover a variety of topics including Community Outreach, Culture & Engagement,

  • Diversity & Inclusion Task Force
Diversity & Inclusion Task Force 14 Jan 2021 • 3 min read
Search Updates: December 2020
Search

Search Updates: December 2020

Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories.

  • Paul Komutanon
Paul Komutanon 18 Dec 2020 • 4 min read
Social Updates: November 2020
Social

Social Updates: November 2020

Ephemeral Content is Everywhere and Instagram Incentivizes Creators FurtherFacebookWith the official vote counting and certification process still underway for the Presidential Election, Facebook announced it will maintain its current pause

  • Ernie Velasquez
Ernie Velasquez 11 Dec 2020 • 3 min read
Search Updates: November 2020
Search

Search Updates: November 2020

Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player

  • Cindy Tan
Cindy Tan 24 Nov 2020 • 3 min read
Outdoor Living: ESPN's Kenny Mayne teams up with Duluth once again for new Live Commercials
Client News

Outdoor Living: ESPN's Kenny Mayne teams up with Duluth once again for new Live Commercials

Palisades MediaGroup has officially concluded our third year of partnership with our friends at ESPN for Duluth's custom Live Commercials with Kenny Mayne on SportsCenter. These Live Commercials are always

  • Roxana Valdez
Roxana Valdez 18 Nov 2020 • 1 min read
Facebook Gets Personal and
Snapchat Keeps Growing
Social

Facebook Gets Personal and Snapchat Keeps Growing

Facebook/Instagram Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of

  • Ernie Velasquez
Ernie Velasquez 13 Nov 2020 • 3 min read
CCPA to CPRA POV
Search

CCPA to CPRA POV

While many marketers and media companies are settling into the realities of data compliance under the CCPA, a new ballot initiative is positioned to increase requirements for data privacy compliance.

  • Ernie Velasquez
Ernie Velasquez 4 Nov 2020 • 3 min read
Search Updates: October 2020
Search

Search Updates: October 2020

Bing Rebrands as ‘Microsoft Bing’ Microsoft rebranded its Bing search engine as ‘Microsoft Bing’ along with new colors and a new logo in a continued effort to integrate its search

  • Paul Komutanon
Paul Komutanon 30 Oct 2020 • 4 min read
Facebook CCPA Limited Data Use POV
Social

Facebook CCPA Limited Data Use POV

The information available in this article is for informational purposes only and not for the purpose of providing legal advice. Palisades MediaGroup does not provide legal advice, please consult your

  • Ernie Velasquez
Ernie Velasquez 28 Oct 2020 • 4 min read
POV | Google Discovery Campaigns
Search

POV | Google Discovery Campaigns

Discovery campaigns are one of Google’s latest ad products. They give brands the opportunity to reach new customers across Google properties in the moments when they’re open to

  • Paul Komutanon
Paul Komutanon 28 Oct 2020 • 3 min read
Responsive Search Ads POV
Search

Responsive Search Ads POV

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.

  • Kevin Ha
Kevin Ha 27 Oct 2020 • 4 min read
Did Anyone Tell the Top Streaming Video Services that Traditional TV is Dead?
Industry News

Did Anyone Tell the Top Streaming Video Services that Traditional TV is Dead?

The emerging content platforms that the industry claims are going to be the death of traditional television continue to build and promote their brands and programming the good old-fashioned way.

  • Genevieve Wiersema
Genevieve Wiersema 27 Oct 2020 • 3 min read
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