Industry News Google 2021 I/O Recap Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big
Search Search Updates: May 2021 Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS.
Industry News Americans are hitting the road this Memorial Day! More than 34 million American car travelers will have the opportunity for added exposure to Out-of-Home and AM/FM radio messaging over the course of the upcoming Memorial Day weekend.
Diversity & Inclusion Task Force Diversity & Inclusion Newsletter: Asian American Pacific Islander Heritage Month Celebration, Solidarity, Unity, and Creating Change with AAPI Heritage Month
Search Search Updates: April 2021 Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase
Social Social Updates: March 2021 - Facebooks Expands Offerings For Kids & Twitter Broadens Their Security Features Facebook/InstagramAs reported by BuzzFeed, FB is now working on "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time"
Search Search Updates: March 2021 Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was
Diversity & Inclusion Task Force Diversity & Inclusion Newsletter: Women's History Month This D&I Newsletter is dedicated to Women’s History Month to celebrate the economic, political, and social contributions of women.
Industry News 2021: A BlizzCon Odyssey The annual gaming convention appropriately ebbed BlizzConline for 2021, took place on February 19th and 20th, and has allowed the Blizzard Team to have a platform to address all the innovative, upcoming additions to both new and existing games.
Search Google Privacy Sandbox Update BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs
Diversity & Inclusion Task Force Diversity & Inclusion Highlight Series: Black History Month The D&I's Community Outreach Highlight Series was created to spotlight non-profit organizations and local minority owned businesses and ways to support. This issue features African-American owned and operated
Diversity & Inclusion Task Force Diversity & Inclusion Newsletter: Black History Month This D&I Newsletter Special Report is dedicated to Black History Month. The D&I Taskforce hopes to uplift Black voices, celebrate Black achievements, and highlight moments of
Search Search Updates: February 2021 YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific
Social Social Updates: Jan/Feb 2021 - Facebooks Takes on All Competitors as Clubhouse is Questioned Facebook Facebook announced that it will begin testing advanced advertiser topic exclusion controls which will enable advertisers to stop their ads from appearing next to certain topics in the News
Modern Mass Media Squad The Radio Connection Despite all the audio choices available, my last road trip was spent listening to local radio station faves in Los Angeles, Santa Barbara, and San Luis Obispo counties. How does
Social Social Updates: December 2020 Facebooks Oversight Board & VP of Civil Rights Make Progress and Clubhouse Drives Big Numbers Facebook/Instagram After the attempted takeover of the Capitol Building in Washington DC earlier this
Search Search Updates: January 2021 Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment,
Diversity & Inclusion Task Force Diversity & Inclusion Highlight Series: Beauty 2 The Streetz “Beauty 2 the Streetz serves the homeless by providing necessities alongside the things that make us inherently human.”Background & MissionBeauty 2 The Streetz is a 501c3 nonprofit organization founded
Diversity & Inclusion Task Force Diversity & Inclusion Newsletter: Inaugural Issue! The Diversity & Inclusion Task Force is proud to introduce our very first issue. With each article, we will cover a variety of topics including Community Outreach, Culture & Engagement,
Search Search Updates: December 2020 Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories.
Social Social Updates: November 2020 Ephemeral Content is Everywhere and Instagram Incentivizes Creators FurtherFacebookWith the official vote counting and certification process still underway for the Presidential Election, Facebook announced it will maintain its current pause
Search Search Updates: November 2020 Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player
Client News Outdoor Living: ESPN's Kenny Mayne teams up with Duluth once again for new Live Commercials Palisades MediaGroup has officially concluded our third year of partnership with our friends at ESPN for Duluth's custom Live Commercials with Kenny Mayne on SportsCenter. These Live Commercials are always
Social Facebook Gets Personal and Snapchat Keeps Growing Facebook/Instagram Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of
Industry News CCPA to CPRA POV While many marketers and media companies are settling into the realities of data compliance under the CCPA, a new ballot initiative is positioned to increase requirements for data privacy compliance.
