Cindy Tan

Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big tech company’s annual developer conference, where they announce new hardware, software, and updates to their existing services and apps.

Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS. As shown in the table above, target CPA and target ROAS will continue to exist – but just under a new

Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was removed because the functionality of this metric does not extend beyond the ambiguousness of an advertiser’s ad position. Simply

BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs of user privacy based on browsing habits. Digital publishers were forced to be SameSite compliant as the removal of third-party

Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment, political leaders had to find a versatile platform where they could voice their opinions, address their plan of action, and

Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player in the search engine industry, dominating with more than 90% market share. The bulk of its progress, however, was within