Lea Yang

Google Introduced Updates to Performance Max Campaigns On May 24, 2022, Google introduced some big changes to Performance Max (PMax) Campaigns at the Google Marketing Live annual event. Performance Max is a relatively new campaign type that was introduced to advertisers last year, which utilizes a mix of automation and

Google Analytics 4 — What’s New in 2022 Universal Google Analytics was rolled out by Google in November 2005, and has been utilized by advertisers for more than 15 years to measure performances and website activities. However, Google is phasing out Universal Google Analytics by July 2023 and replacing it

Google Ads Introduces Enhanced Conversions for Leads Google Ads recently rolled out Enhanced Conversions for Leads, which helps advertisers to capture both online and offline leads. This new option gives the users of Google Ads an alternative to the existing Google Click ID-based offline conversion tracking method, as it can

The Future of Google Privacy Google plans to replace FLoC (Federated Learning of Cohorts) by proposing Topics API, a new system for interest-based advertising. If you are wondering how Topics API works, it works by pinpointing five of your interests, such as “Music” or “Comics,” based on your web activity,

Best Buy Launches Its Own In-House Media Company E-commerce has grown dramatically as digital marketing becomes more popularized in the past few years. Google Ads, Microsoft Ads, and Amazon are currently the main platforms to advertise on in various forms. However, Best Buy decided to join the market by launching

A peek into what the world was searching for on Google in 2021 2021, a year that revolves around the pandemic, is finally coming to an end. As people stay quarantining at home, the internet becomes even more inseparable to them. In the first few months of 2021, search terms