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Matt Lundstrom

Matt Lundstrom

1 post published

The Importance of Balance in Mixed Media Modeling
Modern Mass Media Squad

The Importance of Balance in Mixed Media Modeling

As companies respond to the pressure to generate growth and drive ROI in a post-pandemic marketplace, Nielsen cautioned that “growth must be addressed with balanced marketing strategies that re-elevate upper-funnel, brand building efforts to work in tandem with the mid- and lower-funnel efforts.”

  • Matt Lundstrom
Matt Lundstrom Jul 20, 2021 • 2 min read
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