Paul Komutanon

Google is Expanding Areas in its Search Results Google is introducing a new “Deals” feed in the Shopping tab to support retailers running promotions, sales, and price drops. It’s no coincidence that Google has rolled this out ahead of the peak of the holiday shopping season. All products with

Continuous Scrolling is Coming to Google Search Results Google announced yesterday that it is rolling out what they are calling continuous scrolling on the mobile search results. Google is making it easier to scroll through search results by automatically loading newer results as users get to the end of the

Google is Dropping Expanded Text Ads for Responsive Search Ads Google announced that as of June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard Search campaigns. With 15% of search queries per day being new, automation is

Microsoft Advertising adds video to ad extensions Video Extensions allow advertisers to test new types of visual ads directly in search results. Video Extensions are an interactive way to demonstrate products, services, and brand messages. They can showcase special deals, emotions, ambiance, culture, and action. Combined with other extensions, Video

Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase in violence targeting the Asian community. Therefore, Yelp has added “Asian-owned” to its list of available business profile attributes. This

YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific to ads sold through Google Ads, Display & Video 360 (DV360), and YouTube Reserve, including in-stream ads and excluding video

Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories. It uses U.S. Search Trends to predict the most popular products in December. For example, searches for cookware rose

Bing Rebrands as ‘Microsoft Bing’ Microsoft rebranded its Bing search engine as ‘Microsoft Bing’ along with new colors and a new logo in a continued effort to integrate its search experience across the Microsoft family. However, the branding seems to be inconsistent across their properties. For example, the Microsoft Bing

Discovery campaigns are one of Google’s latest ad products. They give brands the opportunity to reach new customers across Google properties in the moments when they’re open to discovering various products and services. Discovery ads run across the YouTube home feed, Gmail social and promotions tabs and, for