As reported by BuzzFeed, FB is now working on "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time". While FB currently offers a Messenger Kids feature, which has 7 million monthly active users, in 70 countries, it'll be interesting to see if Instagram pushes ahead with Kidstagram & see how they take on privacy advocates who will be undoubtedly monitoring closely.
Facebook is taking another step to reduce political content in user feeds by expanding access to its control switches for political promotions. In June last year, Facebook announced that users in the US would be able to turn off all social issue, electoral or political ads. While you can’t eliminate pollical ads entirely, you can opt to 'see fewer of them', which, according to Facebook, largely eliminates political ads from your feed.
New monetization options are being offered to creators on FB who is focusing on short video clips (similar to TikTok). Creators will now be able to earn money from videos as short as one minute long, "with a minimally interruptive ad running at 30 seconds". The ability to generate income from short clips could lure more creators to FB, and away from TikTok. These new placements will also be a great new opportunity for advertisers to connect with fans in newer, even-more bite sized videos.
Account security continues to strengthen within FB, which is now adding support for physical security keys on mobile devices within its two-factor authentication process. FB has supported physical security keys on desktop since 2017, but it's now expanding that capacity to Android and iOS devices as well, which will help users most at risk of hacking with an extra level of security to their accounts.
TikTok is coming to your living room! Back in December, Samsung announced a new deal with TikTokto enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, Samsung has confirmed that this feature is coming to the US, with most of their 2021 smart TVs being able to access TikTok.
The heightened focus on privacy and security spans all social platforms. Twitter previously added support for physical security keys to mobile devices back in December and are now expanding support for multiple security keys. This means users can have more than one security key linked to their account. Physical security keys enable users to add additional security steps through the use of devices like mobile phones and TouchID.
Users on Twitter have had the option to limit who can reply to their tweets since last August, and now they’re extending the same to promoted tweets. Brands can now limit who is able to reply to their ads, as the new feature will soon be available through the Twitter ads creation flow. Advertisers will now be able to select “People you follow” or “Only people you mention”, restricting who can and can’t respond.
While Clubhouse is still invite-only, Twitter’s audio-focused feature called “Spaces” allows all users to join and listen-in to broadcasts. Starting next month, everyone will also be able to create their own audio rooms, according to the latest schedule from Twitter. That could make Spaces a more appealing option for people/brands to build an audience among Twitters 192 million daily active users vs Clubhouses 2 million daily active users.
Pinterest recently announced a new video ad option called 'Pinterest Premiere', which will enable advertisers to purchase an exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame. While this will be more of a premium placement, it’s a great option to have when instantly getting specific spots to the right audience is what matters most.