It has been two years since the previous Google Marketing Livestream, and with COVID hindering so many businesses over the past year, this stream was all about how Google has been hard at work giving businesses the "power to pivot" and by helping through partner interactions. New products, trends, and

Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big tech company’s annual developer conference, where they announce new hardware, software, and updates to their existing services and apps.

Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS. As shown in the table above, target CPA and target ROAS will continue to exist – but just under a new

Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase in violence targeting the Asian community. Therefore, Yelp has added “Asian-owned” to its list of available business profile attributes. This

Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was removed because the functionality of this metric does not extend beyond the ambiguousness of an advertiser’s ad position. Simply

BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs of user privacy based on browsing habits. Digital publishers were forced to be SameSite compliant as the removal of third-party

YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific to ads sold through Google Ads, Display & Video 360 (DV360), and YouTube Reserve, including in-stream ads and excluding video

Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment, political leaders had to find a versatile platform where they could voice their opinions, address their plan of action, and

Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories. It uses U.S. Search Trends to predict the most popular products in December. For example, searches for cookware rose

Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player in the search engine industry, dominating with more than 90% market share. The bulk of its progress, however, was within

Bing Rebrands as ‘Microsoft Bing’ Microsoft rebranded its Bing search engine as ‘Microsoft Bing’ along with new colors and a new logo in a continued effort to integrate its search experience across the Microsoft family. However, the branding seems to be inconsistent across their properties. For example, the Microsoft Bing

Discovery campaigns are one of Google’s latest ad products. They give brands the opportunity to reach new customers across Google properties in the moments when they’re open to discovering various products and services. Discovery ads run across the YouTube home feed, Gmail social and promotions tabs and, for

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.