Search Search Updates: April 2021 Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase
Social Social Updates: March 2021 - Facebooks Expands Offerings For Kids & Twitter Broadens Their Security Features Facebook/InstagramAs reported by BuzzFeed, FB is now working on "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time"
Search Search Updates: March 2021 Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was
Industry News 2021: A BlizzCon Odyssey The annual gaming convention appropriately ebbed BlizzConline for 2021, took place on February 19th and 20th, and has allowed the Blizzard Team to have a platform to address all the innovative, upcoming additions to both new and existing games.
Search Google Privacy Sandbox Update BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs
Search Search Updates: February 2021 YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific
Social Social Updates: Jan/Feb 2021 - Facebooks Takes on All Competitors as Clubhouse is Questioned Facebook Facebook announced that it will begin testing advanced advertiser topic exclusion controls which will enable advertisers to stop their ads from appearing next to certain topics in the News
Social Social Updates: December 2020 Facebooks Oversight Board & VP of Civil Rights Make Progress and Clubhouse Drives Big Numbers Facebook/Instagram After the attempted takeover of the Capitol Building in Washington DC earlier this
Search Search Updates: January 2021 Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment,
Search Search Updates: December 2020 Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories.
Social Social Updates: November 2020 Ephemeral Content is Everywhere and Instagram Incentivizes Creators FurtherFacebookWith the official vote counting and certification process still underway for the Presidential Election, Facebook announced it will maintain its current pause
Search Search Updates: November 2020 Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player
Social Facebook Gets Personal and Snapchat Keeps Growing Facebook/Instagram Back in January 2019, Facebook announced its plans for a new Content Oversight Board, a collection of independent, external experts who would come together to review appeals of
Industry News CCPA to CPRA POV While many marketers and media companies are settling into the realities of data compliance under the CCPA, a new ballot initiative is positioned to increase requirements for data privacy compliance.
Search Search Updates: October 2020 Bing Rebrands as ‘Microsoft Bing’ Microsoft rebranded its Bing search engine as ‘Microsoft Bing’ along with new colors and a new logo in a continued effort to integrate its search
Social Facebook CCPA Limited Data Use POV The information available in this article is for informational purposes only and not for the purpose of providing legal advice. Palisades MediaGroup does not provide legal advice, please consult your
Search POV | Google Discovery Campaigns Discovery campaigns are one of Google’s latest ad products. They give brands the opportunity to reach new customers across Google properties in the moments when they’re open to
Search Responsive Search Ads POV Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.
Industry News Did Anyone Tell the Top Streaming Video Services that Traditional TV is Dead? The emerging content platforms that the industry claims are going to be the death of traditional television continue to build and promote their brands and programming the good old-fashioned way.
Social Social Updates - September 2020 TikTok’s Future Appears Secure in the U.S. and FB Buckles Down on Politicians TikTok TikTok headlines have been consistent in our inboxes over the last few weeks and
Social Social Updates - August 2020 TikTok is making moves and Facebook is bracing itself for the elections. TikTok TikTok has continued to make headlines after President Trump issued an executive order on August 6th, forcing
Social Social Updates - July 2020 Facebook's Boycott Response, Pandemic Changes for Advertisers, TikTok Brand Safety Concerns & a Twitter Hack. There have been quite a few notable events over the last few weeks. Just published
Industry News IGN State of Gaming IGN's survey data says 54% of people say that they will purchase the PlayStation 5, 22% say the Xbox Series X, 12% say both consoles, and the other 13% say they won’t be purchasing a new console this year.
Social Facebook Boycott POV Facebook has recently come under scrutiny regarding their hands-off approach to inflammatory posts in particular by political parties, civil rights groups and Facebook employees. Mark Zuckerberg has strongly taken a
Industry News 2019 Newfront Recap Palisades MediaGroup had an exciting and productive week at the 2019 #newfronts. Below are takeaways from the week-long event: One would be a little tipsy if you took a drink
