Google Analytics 4 — What’s New in 2022 Universal Google Analytics was rolled out by Google in November 2005, and has been utilized by advertisers for more than 15 years to measure performances and website activities. However, Google is phasing out Universal Google Analytics by July 2023 and replacing it

The Future of Google Privacy Google plans to replace FLoC (Federated Learning of Cohorts) by proposing Topics API, a new system for interest-based advertising. If you are wondering how Topics API works, it works by pinpointing five of your interests, such as “Music” or “Comics,” based on your web activity,

Best Buy Launches Its Own In-House Media Company E-commerce has grown dramatically as digital marketing becomes more popularized in the past few years. Google Ads, Microsoft Ads, and Amazon are currently the main platforms to advertise on in various forms. However, Best Buy decided to join the market by launching

A peek into what the world was searching for on Google in 2021 2021, a year that revolves around the pandemic, is finally coming to an end. As people stay quarantining at home, the internet becomes even more inseparable to them. In the first few months of 2021, search terms

Google is Expanding Areas in its Search Results Google is introducing a new “Deals” feed in the Shopping tab to support retailers running promotions, sales, and price drops. It’s no coincidence that Google has rolled this out ahead of the peak of the holiday shopping season. All products with

Continuous Scrolling is Coming to Google Search Results Google announced yesterday that it is rolling out what they are calling continuous scrolling on the mobile search results. Google is making it easier to scroll through search results by automatically loading newer results as users get to the end of the

Google is Dropping Expanded Text Ads for Responsive Search Ads Google announced that as of June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard Search campaigns. With 15% of search queries per day being new, automation is

Privacy Updates: Google Considers Updating FLoC Approach to Be More Topic Focused For those of you who have been following all of the Privacy Sandbox updates and the tragedy of the “Death of The Third-Party Cookie,” it appears that there could be new information about Google’s FLoC Targeting. Because

Microsoft Advertising adds video to ad extensions Video Extensions allow advertisers to test new types of visual ads directly in search results. Video Extensions are an interactive way to demonstrate products, services, and brand messages. They can showcase special deals, emotions, ambiance, culture, and action. Combined with other extensions, Video

Google Is Extending Third-Party Cookies and Pausing FLoC For those of you who have been following the death of third-party cookies on Chrome, you have little to fear (for now). Google just announced that it is extending the ability for advertisers to utilize third-party cookies until late 2023. For those

It has been two years since the previous Google Marketing Livestream, and with COVID hindering so many businesses over the past year, this stream was all about how Google has been hard at work giving businesses the "power to pivot" and by helping through partner interactions. New products, trends, and

Google kicked off their 2021 I/O in May and has again, impressed us with all of their technological advances throughout the past year. Google I/O is the big tech company’s annual developer conference, where they announce new hardware, software, and updates to their existing services and apps.

Google Bundles Bidding Strategies Google performs a surface-level tweak to Google Ads interface by bundling the Maximize Conversions and Maximize Conversion Value smart-bidding strategies with Target CPA and Target ROAS. As shown in the table above, target CPA and target ROAS will continue to exist – but just under a new

Yelp adds “Asian-owned” to its list of business profile attributes Helping consumers show support and appreciation for Asian communities and businesses is more important than ever amid an alarming increase in violence targeting the Asian community. Therefore, Yelp has added “Asian-owned” to its list of available business profile attributes. This

Microsoft Ads is Removing Average PositionAverage Position, a statistic that describes how your ad typically ranks against other ads, was removed from Google Ads in September of 2019. It was removed because the functionality of this metric does not extend beyond the ambiguousness of an advertiser’s ad position. Simply

BACKGROUND Google had first introduced Privacy Sandbox, a series of privacy-first alternatives to third-party cookies, in early 2020. The motive behind this cookie-less world initiative was to satisfy the needs of user privacy based on browsing habits. Digital publishers were forced to be SameSite compliant as the removal of third-party

YouTube receives accreditation from the Media Rating Council YouTube became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. The accreditation is specific to ads sold through Google Ads, Display & Video 360 (DV360), and YouTube Reserve, including in-stream ads and excluding video

Google Temporarily Bans Political Ads2020 was a big year for politics – one that had determined the state of the nation for years to come. Due to a highly competitive environment, political leaders had to find a versatile platform where they could voice their opinions, address their plan of action, and

Google's Shopping Gift Guide The new Google guide to holiday shopping trends is now available here. It gives insights into top searches and the most sought-after gifts within trending categories. It uses U.S. Search Trends to predict the most popular products in December. For example, searches for cookware rose

Google Ads Turns 20 October 23rd marked the 20th anniversary of Google Ads (previously known as Google AdWords). Over the past two decades, the platform has become a key player in the search engine industry, dominating with more than 90% market share. The bulk of its progress, however, was within

Bing Rebrands as ‘Microsoft Bing’ Microsoft rebranded its Bing search engine as ‘Microsoft Bing’ along with new colors and a new logo in a continued effort to integrate its search experience across the Microsoft family. However, the branding seems to be inconsistent across their properties. For example, the Microsoft Bing

Discovery campaigns are one of Google’s latest ad products. They give brands the opportunity to reach new customers across Google properties in the moments when they’re open to discovering various products and services. Discovery ads run across the YouTube home feed, Gmail social and promotions tabs and, for

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.